Bring Out The Best In Your Eyes!

A Guide To The Top 15

Popular Mascaras

Long, thick eyelashes are the envy of women all over the world. Because all of us have unique lashes with different lengths, thickness and curl, choosing the right mascara is essential to get the most gorgeous eyes possible. Here at @cosme shopping, we try to keep an eye on the best of the best, so we’ve put together a guide to the 15 most popular mascaras in three groups: waterproof, film or tubing, and multi-function.

Popular Mascaras

We compared each product by applying three layers of mascara to natural-type false eyelashes and evaluating five different characteristics: length, volume, curl, drying speed, and longevity.

* All prices displayed are before tax.

What are the advantages of waterproof mascaras?

Waterproof mascaras create an flawlessly alluring look that stands up to the skin’s natural oils, sweat and tears. You can count on waterproof mascaras to maintain curl and hold even thin, fine lashes in place. We recommend waterproof products for people who want extra volume and curl.

mascaras list

Kiss Me Heroine Make / Long & Curl Mascara Super Waterproof

[Product Unit Price/Size] 1,000yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

MAJOLICA MAJORCA /
Lash Expander Edge Meister

[Product Unit Price/Size] 1,200yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

CANMAKE / Quick Lash Curler

[Product Unit Price/Size] 680yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

ETTUSAIS / BI.TA.BA Volume Mascara

[Product Unit Price/Size] 1,800yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

msh / EYESCREAM Long W-MASCARA

[Product Unit Price/Size] 1,600yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

Item Item 1 Item 2 Item 3 Item 4 Item 5
Product Unit Price
/Size
1,000yen / 6g 1,200yen / 6g 680yen / 6g 1,800yen / 6g 1,600yen / 6g
Type of Brush Type of Brush1 Type of Brush2 Type of Brush3 Type of Brush4 Type of Brush5
Finished Look
Check
(Three Layers)
Finished Look Check1 Finished Look Check2 Finished Look Check3 Finished Look Check4 Finished Look Check5
Staff’s Rating Staff’s Rating1 Staff’s Rating2 Staff’s Rating3 Staff’s Rating4 Staff’s Rating5
 

See More

See More

See More

See More

See More

To page Top

What are film or tubing mascaras good for?

Film or tubing mascaras create individual coatings around each lash, building fullness and length with each layer, giving you shine and rich pigmentation. Because they come off easily with just warm water, film type mascaras are perfect if you want to give your lashes a break from the stress of eye makeup remover.

mascaras list

CLINIQUE / Lash Power Mascara Long Wearing Formula

[Product Unit Price/Size] 3,500yen / 6ml

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

Kiss Me Heroine Make / Long & Curl Mascara Super Film

[Product Unit Price/Size] 1,200yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

me Frame / Treatment Mascara

[Product Unit Price/Size] 1,800yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

DASODA / Mega Long Mascara

[Product Unit Price/Size] 1,500yen / 8g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

MEISHOKU /
Go!Leopards Full Volume Mascara

[Product Unit Price/Size] 1,200yen

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

Item Item 6 Item 7 Item 8 Item 9 Item 10
Product Unit Price
/Size
3,500yen / 6ml 1,200yen / 6g 1,800yen 1,500yen / 8g 1,200yen
Type of Brush Type of Brush6 Type of Brush7 Type of Brush8 Type of Brush9 Type of Brush10
Finished Look
Check
(Three Layers)
Finished Look Check6 Finished Look Check7 Finished Look Check8 Finished Look Check9 Finished Look Check10
Staff’s Rating Staff’s Rating6 Staff’s Rating7 Staff’s Rating8 Staff’s Rating9 Staff’s Rating10
 

See More

See More

See More

See More

See More

To page Top

What are the advantages of multi function mascaras?

The final category is multi-function, or hybrid mascaras. These mascaras include mascaras that give you exciting colors or effects, like brown mascara for a soft, gentle look, or extra light mascaras that reduce the stress on the lashes while still enhancing the eyes.

mascaras list

ETTUSAIS / Lush Version Up

[Product Unit Price/Size] 1,000yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

AQUA AQUA / Organic Long Mascara

[Product Unit Price/Size] 2,500yen / 6.5g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

love switch / Pink Brown Long Mascara

[Product Unit Price/Size] 1,500yen / 7.3g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

msh / LoveLiner Treatment Mascara Long

[Product Unit Price/Size] 1,600yen / 6g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

ETVOS / Mineral Long Lash Mascara

[Product Unit Price/Size] 2,500yen / 9g

Type of Brush

Type of Brush

Finished Look Check
(Three Layers)

Finished Look Check (Three Layers)

Staff’s Rating

Staff’s Rating

See More

Item Item 11 Item 12 Item 13 Item 14 Item 15
Product Unit Price
/Size
1,000yen / 6g 2,500yen / 6.5g 1,500yen / 7.3g 1,600yen / 6g 2,500yen / 9g
Type of Brush Type of Brush11 Type of Brush7 Type of Brush8 Type of Brush9 Type of Brush10
Finished Look
Check
(Three Layers)
Finished Look Check11 Finished Look Check12 Finished Look Check13 Finished Look Check14 Finished Look Check15
Staff’s Rating Staff’s Rating11 Staff’s Rating12 Staff’s Rating13 Staff’s Rating14 Staff’s Rating15
 

See More

See More

See More

See More

See More

To page Top

Recommendations from buyers

Recommendations from buyers1

Buyer Yukiko

This mascara is great for my eyelashes so I’ve been a regular user since my school days. If I apply it by lifting them up firmly from the roots, I can get curl without even using an eyelash curler. It’s really good at preventing clumps, with enough length to compete with false lashes. And on top of that, it comes off so easily with warm water, so I can’t complain. I’ll probably use it for the rest of my life!

CLINIQUE / Lash Power Mascara Long Wearing Formula

3,500yen

See More

Recommendations from buyers2

Buyer Maiko

I’m really into this reddish brown shade, which gives my eyes this amazing, gentle softness, unlike black mascara. I’ve gotten so many compliments on my makeup from my friends lately, thanks to this sweet yet sexy mascara. And coming in at under 1,000 yen, the volume and curl I get for the price is amazing.

CANMAKE / Gokubuto Mascara

600yen

See More

Recommend Contents

  • Yukiko's Top Recommendations @cosme shopping Best Buys Our collection of addictively amazing beauty goods!
  • Makeup Remover Showdown! 20 Cleansing Products You Should Know About